Discover
the Process
Every culture has its staple ingredients.
I love ethnic food because it is rich in history and tradition. Each region uses key ingredients that are unique to its people and location. These ingredients set each cuisine apart, giving them distinct flavors. Additionally, every culture has its own special way of sharing these foods with others. These are my key ingredients for every project, delivered in a way that has shaped my personal story.
I love ethnic food because it is rich in history and tradition. Each region uses key ingredients that are unique to its people and location. These ingredients set each cuisine apart, giving them distinct flavors. Additionally, every culture has its own special way of sharing these foods with others. These are my key ingredients for every project, delivered in a way that has shaped my personal story.
Simplicity
It needs to be practical and effective.
sTRATEGY
Analytical,
Logical, Concrete
sTRATEGY
Analytical,
Logical, Concrete
sTRATEGY
Analytical,
Logical, Concrete
CREATIVITY
Inspired by intuition. Infused with emotion. Having spatial and visual impact?
CREATIVITY
Inspired by intuition. Infused with emotion. Having spatial and visual impact?
CREATIVITY
Inspired by intuition. Infused with emotion. Having spatial and visual impact?
fUNCTIONALITY
Is it simple, practical, and effective?
fUNCTIONALITY
Is it simple, practical, and effective?
A good brand is a great host.
I’ve had the privilege of being hosted by some of the most wonderful people. Some were friends. Many were strangers. They shared their food, stories, and culture with me. Over the years, I’ve learned branding is not so different from being hosted. That feeling of being honored, welcomed, and taught something new is transformative. It’s the same experience a great brand should give you.
A good brand is
a great host.
I’ve had the privilege of being hosted by some of the most wonderful people. Some were friends. Many were strangers. They shared their food, stories, and culture with me. Over the years, I’ve learned branding is not so different from being hosted. That feeling of being honored, welcomed, and taught something new is transformative. It’s the same experience a great brand should give you.
A good brand is
a great host.
I’ve had the privilege of being hosted by some of the most wonderful people. Some were friends. Many were strangers. They shared their food, stories, and culture with me. Over the years, I’ve learned branding is not so different from being hosted. That feeling of being honored, welcomed, and taught something new is transformative. It’s the same experience a great brand should give you.
Now that you have the ingredients, see the steps taken to design your brand.
Now that you have the ingredients, see the steps taken to design your brand.
Now that you have the ingredients, see the steps taken to design your brand.
The Process
kb brand studio
The Process
kb brand studio
The Process
kb brand studio
1-3 Months
1-3 Months
1-3 Months
INGREDIENTS
INGREDIENTS
INGREDIENTS
DIRECTIONS
DIRECTIONS
DIRECTIONS
Step 1 Discovery
Asking the right questions leads to meaningful discovery. Through collaborative workshops, we will clarify who you are, what your customers say about you, and what makes you different from competitors. By answering these questions, we will gain a clear understanding of the brand gap — the space between who you are and how customers perceive you.
Step 1 Discovery
Asking the right questions leads to meaningful discovery. Through collaborative workshops, we will clarify who you are, what your customers say about you, and what makes you different from competitors. By answering these questions, we will gain a clear understanding of the brand gap — the space between who you are and how customers perceive you.
Step 2 Roadmap
This stage is where we will bring together all the essential ingredients (strategy, creativity, functionality, and hospitality) to bridge the brand gap. Together, we will brainstorm solutions and create a roadmap for transforming your customer experience. During this stage, we will also begin designing your brand identity and usage guidelines.
Step 2 Roadmap
This stage is where we will bring together all the essential ingredients (strategy, creativity, functionality, and hospitality) to bridge the brand gap. Together, we will brainstorm solutions and create a roadmap for transforming your customer experience. During this stage, we will also begin designing your brand identity and usage guidelines.
Step 2 Roadmap
This stage is where we will bring together all the essential ingredients (strategy, creativity, functionality, and hospitality) to bridge the brand gap. Together, we will brainstorm solutions and create a roadmap for transforming your customer experience. During this stage, we will also begin designing your brand identity and usage guidelines.
Step 3 Rollout
In this stage, we will bring everything to life in phases. Physical and digital touchpoints are designed, built, and implemented in their intended environments. This stage also allows us to start testing the effectiveness of the roadmap.
Step 3 Rollout
In this stage, we will bring everything to life in phases. Physical and digital touchpoints are designed, built, and implemented in their intended environments. This stage also allows us to start testing the effectiveness of the roadmap.
Step 3 Rollout
In this stage, we will bring everything to life in phases. Physical and digital touchpoints are designed, built, and implemented in their intended environments. This stage also allows us to start testing the effectiveness of the roadmap.
Step 4 Review
A strong strategy creates space for testing ideas and solutions. We will agree on a follow-up time to evaluate strengths, weaknesses, gains, losses, and key insights. You will gain a clearer picture of which actions to continue and which to adjust or end.
Step 4 Review
A strong strategy creates space for testing ideas and solutions. We will agree on a follow-up time to evaluate strengths, weaknesses, gains, losses, and key insights. You will gain a clearer picture of which actions to continue and which to adjust or end.
Step 4 Review
A strong strategy creates space for testing ideas and solutions. We will agree on a follow-up time to evaluate strengths, weaknesses, gains, losses, and key insights. You will gain a clearer picture of which actions to continue and which to adjust or end.